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How Vitality Works

John Hancock Vitality: Life Insurance That Rewards Healthy Living

Living well means more than just a long life; it’s about having the health and wealth to enjoy time with the people you love most. However, achieving your physical and financial goals can sometimes feel overwhelming. That’s where John Hancock Vitality, a first-of-its-kind life insurance program, can help.

Included with all John Hancock life insurance policies, the Vitality program is designed to support and reward healthy habits. This innovative program focuses on the three pillars of good health—nutrition, physical fitness, and mental well-being. It recognizes that small, daily decisions,  like choosing a healthy snack or taking a brisk walk, can have a big impact on your physical and financial well-being. These seemingly minor actions, when consistently practiced, can have a big impact on your health and longevity.

Research-Based Insights on Longevity and Health

According to the Centers for Disease Control and Prevention (CDC), our behavior directly impacts our overall health and longevity. It’s estimated that up to two-thirds of all deaths in the U.S. are substantially or primarily caused by behavioral choices. The top four causes of death—heart disease, cancer, respiratory diseases, and stroke—are all preventable.

So, what can be done to prevent these conditions? Research shows that creating long-term change is best achieved by incentivizing many short-term behavior changes. This insight is the foundation of the John Hancock Vitality program, which encourages people to take immediate, achievable steps and rewards their progress along the way.

Physical Fitness: Small Steps, Big Rewards: Did you know that less than 25% of Americans meet federal exercise guidelines? Inactivity is linked to a range of chronic and preventable diseases, including obesity, diabetes, hypertension, and depression.  The John Hancock Vitality program encourages you to set and achieve physical activity goals safeguarding both your health and wealth.

Check out some powerful videos about how Vitality Changes Lives.